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Pheromone perfumes are the ‘love potion’ to attract potential partners while eyeshadow stick leads as the fastest-growing makeup trend.
February 20, 2023
By: Lianna Albrizio
Associate Editor
Pheromone perfumes and eyeshadow sticks that provide a liquid-y glow are driving beauty enthusiasts’ interest. According to New York City trend tracker Spate, the market research firm has noticed a trend toward both bold new pheromone perfumes and classic vanilla. The increasing popularity of pheromone perfumes is likely due to the belief that these fragrances can enhance one’s attractiveness to potential partners or boost their confidence in social situations — a kind of love potion....
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